SEARCH COMPARISON
Account 01
Last 6 months vs previous 6 months
Average position11.3 9.7Improved
Lower position number = higher on Google.
CTR1.1% 1.7%Improved
Our work
Our Work
Websites we've built and search results we've measured.
9websites
16Search Console accounts
Website projects by our founders' team at Leads To Sales.
FEATURED ACCOUNT
A closer look at the change.
Search results from client accounts managed by our team. Client names are withheld for privacy.
Google Search Console (Web search) · Captured September 2026.
10.5x click growth
Before and after, account by account
Account 02
First months after launch
0 → 30.5K clicks
New site – launched from zeroCTRNo baseline 4.9%New
PositionNo baseline 8.1New
Account 03
Last 6 months vs previous 6 months
4.74K → 14.7K clicks
3.1x click growthCTR1.5% 0.8%Declined
Position10.2 8.5Improved
Account 04
Last 6 months vs previous 6 months
300 → 1.81K clicks
6.0x click growthCTR1.2% 0.6%Declined
Position13.8 6.3Improved
Account 05
Last 6 months vs previous 6 months
271 → 1.49K clicks
5.4x click growthCTR10.6% 5.5%Declined
Position9.5 8.3Improved
Account 06
Last 6 months vs previous 6 months
2.04K → 5.21K clicks
2.5x click growthCTR12.8% 5.0%Declined
Position7.2 6.8Improved
Account 07
Last 6 months vs previous 6 months
754 → 1.95K clicks
2.5x click growthCTR0.6% 0.6%Unchanged
Position12.0 9.9Improved
Account 08
Last 6 months vs previous 6 months
12.1K → 20.1K clicks
1.6x click growthCTR22.8% 12.0%Declined
Position8.0 10.9Declined
Total search performance
Some accounts may appear in both views. Totals are not combined.
Account 09
May 2025 – Sept 2026
- Clicks
- 18.9K
- Impressions
- 1.42M
- CTR
- 1.3%
- Position
- 9.3
Account 10
May 2025 – Sept 2026
- Clicks
- 11.1K
- Impressions
- 59.6K
- CTR
- 18.6%
- Position
- 8.5
Account 11
Nov 2025 – Sept 2026
- Clicks
- 8.56K
- Impressions
- 446K
- CTR
- 1.9%
- Position
- 18.4
Account 12
May 2025 – Sept 2026
- Clicks
- 5.11K
- Impressions
- 1.08M
- CTR
- 0.5%
- Position
- 29.9
Account 13
May 2025 – Sept 2026
- Clicks
- 2.96K
- Impressions
- 391K
- CTR
- 0.8%
- Position
- 14.6
Account 14
May 2025 – Sept 2026
- Clicks
- 2.11K
- Impressions
- 231K
- CTR
- 0.9%
- Position
- 21.6
Account 15
May 2025 – Sept 2026
- Clicks
- 1.88K
- Impressions
- 135K
- CTR
- 1.4%
- Position
- 21.7
Account 16
May 2025 – Sept 2026
- Clicks
- 825
- Impressions
- 55.3K
- CTR
- 1.5%
- Position
- 23.1
How to read these numbers
Clicks
How often someone clicked through to the website from a Google search result.
Impressions
How often a page appeared in Google search results. An appearance does not always lead to a click.
CTR
Click-through rate is the share of search appearances that led to a click. More impressions can come with a lower CTR.
Average position
The average place a result appeared on Google. A lower number means a higher position. It can vary by search.
See the screenshots.
All 17 Google Search Console screenshots supplied by the client. Click any image to inspect it.
FROM REAL CAMPAIGN ACCOUNTS
Paid ads, with the source in view.
return on Google Search spend
return on a Meta retargeting campaign
purchases from one Meta prospecting campaign
cost per lead, Utah lead campaign
GoogleOnline sales
Google Ads – Search, Shopping and Performance Max
| Campaign | Return | Purchases | Spend | Conversion value |
|---|---|---|---|---|
| Search | 26.69x | 176.38 | $2,733.04 | $72,936.19 |
| Shopping | 6.92x | 75.42 | $2,649.09 | $18,320.65 |
| Performance Max | 3.51x | 1,795.93 | $111,990.21 | $393,133.08 |
| Shopping | 2.81x | 236.55 | $21,068.92 | $59,111.49 |
| Shopping | 2.79x | 2,387.22 | $205,151.09 | $571,406.88 |
| Shopping | 2.56x | 211.88 | $22,494.12 | $57,513.76 |
Swipe to see more
MetaOnline sales
Meta Ads – Retargeting 2026
| Campaign | Return | Purchases | Spend |
|---|---|---|---|
| Retargeting 2026 | 6.12x | 56 | $553.40 |
MetaOnline sales
Meta Ads – Prospecting
| Campaign | Return | Purchases | Spend |
|---|---|---|---|
| Prospecting | 2.25x | 13,542 | $322,984.04 |
MetaLeads
Meta Ads – New Leads Campaign, Utah & surrounding
- Leads
- 231
- Cost per lead
- $10.03
- Amount spent
- $2,317.62
MetaApp installs
Meta Ads – mobile app installs
- App installs
- 1,226
- Cost per install
- $1.73
- Total spent
- $2,116.93
MetaOnline sales
Meta Ads – Retargeting and top-of-funnel
| Campaign | Return | Purchases | Spend |
|---|---|---|---|
| Retargeting | 4.08x | 655 | $7,889.71 |
| Top of funnel | 2.29x | 7,231 | $141,058.51 |
MetaOnline sales
Meta Ads – online store campaigns (account A)
| Return | Purchases | Spend |
|---|---|---|
| 4.60x | 275 | $14,936.74 |
| 3.36x | 14 | $983.71 |
| 3.22x | 21 | $1,388.59 |
| 3.20x | 979 | $73,947.77 |
| 3.05x | 141 | $11,894.36 |
MetaOnline sales
Meta Ads – online store campaigns (account B)
| Return | Purchases | Spend |
|---|---|---|
| 4.21x | 418 | $4,876.69 |
| 3.74x | 194 | $2,551.04 |
| 3.24x | 9 | $130.19 |
| 3.14x | 497 | $8,005.66 |
| 2.77x | 500 | $8,771.16 |
| 2.65x | 1,363 | $24,437.44 |
THE CREATIVE WORK
Ads we've run
Platform-reported results. Each table is a separate account or date range, so figures are not combined.
Ad campaigns managed by our founders' team at Leads To Sales. Client names are withheld.
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